Tourism in Scotland

Scotland is a country of great natural beauty, strong heritage, plus our warmth and generosity are world-renowned – making Scotland a must-see destination. If you have a sustainable business or leisure tourism project in mind, we'll help you invest, set up and succeed in Scotland.

Did you know?

Scotland consistently outperforms the rest of the UK in attracting visitors to its tourist attractions. New draws such as the North Coast 500 and the 'Outlander effect' join established attractions, putting Scotland on the world’s bucket list.

Destination net zero

Scottish Government is supporting tourism businesses and destinations in Scotland as they transition to a greener, more sustainable, net zero future.

£1 billion Dundee Waterfront project

An investment opportunity to transform the waterfront in one of the world’s coolest, aspirational cities.

£185 million Diageo investment

is the biggest ever in the whisky tourism sector to transform its Scotch whisky experience and improve sustainability across its visitor centre network.

Scotland welcomes you

Scotland offers its visitors a unique tourism menu, with a mix of ingredients. Think rich heritage and history, diverse leisure, sporting and cultural attractions, delicious food and drink, stunning areas of natural beauty and vibrant, cosmopolitan cities. 

And once visitors experience Scotland, they can't wait to come back. Watch our video for a glimpse of what Scotland has to offer.

Tourism opportunities in Scotland

“Scotland is a world-class destination, and outside of London, it’s arguably the most attractive from a tourism and business perspective. It’s very cost-effective and easy to do business in Scotland. Hilton is incredibly proud of the long-standing relationship we’ve had with Scotland, and we’re only seeking to grow that.”

Steve Cassidy, Senior Vice President, Hilton UK & Ireland

Why Scotland is the ideal home for your tourism business or development

An award-winning destination

Whether you’re heading to Scotland from London, Europe or the rest of the world, you'll find us well-connected for business and leisure travel and you'll receive the warmest of welcomes. In fact, Glasgow was recently voted 'friendliest city in the world' by Rough Guide readers. And Edinburgh was voted second in the world for quality of life, in a recent Deutsche Bank study.

Glasgow has been crowned the world's leading festival and event destination by the World Travel Awardsbeating off competition from London, Singapore, Rio de Janeiro, Sydney and Cape Town. The European Commission crowned Glasgow the UK's top cultural and creative city. It's a city bursting with energy, passion and creativity - brimming with artists, designers, creators and innovators. 

Access the skills and talent you need

Over 50% of our working population has further education giving Scotland a high-quality talent pool with the right skills and experience you need to grow your business, both now and in the future. 

Language and communication capabilities are one of Scotland's strengths with our strong multilingual workforce speaking 170 languages, allowing you to access the language skills you need.

Scotland is committed to creating a fairer society for the benefit of our business base, the economy and for long-term sustainable growth. Your business operations in Scotland will run smoothly, thanks to notably low staff turnover rates, which will make it easy for you to employ and retain staff.

Scotland is, of course, famous for the friendliness of its people, so you can be sure that your workforce always offers the warmest of welcomes.

More about Scotland's people, skills and recruitment

Benefit from ongoing support

We will ensure that you are supported before, during and after you locate in Scotland. We aim to make it quick and easy for your business to settle in Scotland. We will help you to identify premises, partners and investment opportunities, recruit staff and access funding to upskill your staff, develop new products and services and access growth capital.

More on how we can help

You might also be interested in

Action on climate change

The transition to net zero emissions opens huge opportunities to innovate and grow your business in Scotland. Discover how Scotland is playing its part.

Capital investment opportunities

Our clear planning, reliable regulation and market-leading rates means Scotland’s commercial property opportunities are open to you.

Edinburgh's city centre regeneration

Built in Edinburgh’s historic city centre, St James Quarter is leading the way as a sustainable destination of choice.

Need help?

If you have a question about tourism opportunities in Scotland, our team of advisers can help.