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E-learning specialist ITZA gets funding to grow a digital hub in Scotland

28 Feb 2024 • 4 minute read

ITZA has received £2 million in funding to grow its hub in Edinburgh and roll out a pilot of its platform in Scotland.

ITZA, one of the world’s only digital learning businesses focused exclusively on teens, has received £2 million in research and development (R&D) funding to grow a digital learning, production and artificial intelligence (AI) analytics hub in Scotland.

The funding represents a collaboration between Scottish Enterprise, Alba Equity and a number of private investors. It will be used to support the company to grow its hub in Edinburgh, where the headcount is expected to rise from 15 to 50 in the next three years.

ITZA’s digital platform to enhance learning

ITZA claims to be the world’s only digital learning media and technology business focused on teens, with its core demographic being people in the 10 to 16 age range. 

The company’s team of filmmakers, cognitive scientists, educators, and game designers collaborate with world-class brands and organisations to produce engaging film, games, and other interactive content to complement and extend the school curricula.

ITZA is set to embark on a pilot project at schools in West Lothian, Dundee and Aberdeenshire in summer 2024, with access through GLOW, the Scottish schools’ digital network, ahead of a roll-out across Scotland during the next school year.

Why Scotland is the perfect fit for ITZA

In June 2023, the Scottish Government published the ‘It’s Our Future  – Review of Qualifications and Assessment’ report, which highlighted the skills and knowledge learners need to thrive in the modern economy, as well as the role of technology and the culture of education in Scotland as compared to that in other countries.  

Anthony Bouchier added: “The timing could not be better for ITZA in Scotland when you consider the focus and work of the Scottish Government, the Cabinet Secretary for Education and Skills, Education Scotland, and the Education Reform Directorate. Our aim is to be a trusted partner to all stakeholders as the sector evolves at pace.

“In the world of AI, all the data from experts in the education field points to the need to encourage young people to be confident, independent learners, using large language models and other digital tools to enhance and extend their school curriculum.  

“ITZA evaluates and rewards this self-directed learning and helps teachers support and encourage this key skill. ITZA will be at the forefront of change as we reach a crossroads in the way we educate our young people.” 

The company will be announcing a series of Scotland, UK, and international partnerships over the coming weeks and months.

Read the 'Its Our Future' Report on GOV.SCOT opens in a new window  

ITZA is joining a world-renowned pool of ambitious tech companies 

Jane Martin, Managing Director of Innovation and Investment at Scottish Enterprise, said: “It’s great to see ITZA choose Edinburgh as the location of its new digital hub. 

“The city is home to hundreds of ambitious technology companies, leading academic institutions, and a deep pool of tech talent, making it the ideal place in which to scale up a digital technology business.”

She added: “If Scottish Enterprise is to help increase the number of scale-up businesses in Scotland, create high-value jobs and drive increases in turnover, it’s critically important that we continue to encourage companies like ITZA to anchor their research and development projects here and support investment in innovation.”

John Duncan, Founder and Director of Alba Equity, said: “Anthony and his team at ITZA are delivering a platform that we believe has the potential to offer improved learning experiences for many young people, and we’re delighted to be able to support this. The use of emerging technologies to complement and enhance the in-school learning experience is something that should benefit all stakeholders, and we look forward to working with ITZA through this exciting stage of the development.”

Learn more about ITZA on their website opens in a new window  

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