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Language: it's the lifeblood of business, making the crucial difference between it staying silent rather than it speaking to the right audience. And that's why it was so important for global sales and marketing solutions provider, Televerde, to choose carefully when looking where to lay down roots in Europe.

It chose Glasgow for its European headquarters and contact centre, based on its multilingual talent, its proximity to the US and continental Europe, and a partnership with Scottish Development International. The company has already launched 10 campaigns with European clients and has more in the pipeline.

Scottish Government Economy Secretary Keith Brown said: “Scotland has a well established reputation for excellence and innovation in the global business services sector, attracting companies from all over the world. I am delighted that Televerde has established its European headquarters here, supported by the Scottish Government through a Scottish Enterprise RSA grant of £670,000. This is a great endorsement for Glasgow and for Scotland.”

Why Televerde set up in Scotland
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Proven technology experience and job creation

Over the course of the next one to two years, Televerde plan to hire 170 employees, including around 130 multilingual contact centre agents with language capabilities in English, French, German, Italian, Spanish, Portuguese, Scandinavian and Eastern European languages. 

James Hooker, Chief Executive Officer of Televerde said: “There is a tremendous opportunity for us to bring our 21 years of experience to help companies generate more demand and drive greater revenue by leveraging marketing technology and integrated teleservices.  European companies are aggressively expanding their marketing technology and sales development resources. We believe we are expanding our presence in Europe at an important time when we can not only help companies expand across Europe, but also help European companies enter the Americas. The team we have initially built in Glasgow is extremely impressive and we look forward to continuing our expansion and building out our team.”

Support from Scottish Development International

Televerde worked closely with Scottish Development International throughout the process of setting up operations in Scotland; support which will continue to be provided by SDI’s account management team. 

Sharon Hamilton, Head of Financial and Business Services, Scottish Development International said:

“With great connections to markets, partners and a highly-educated workforce, Scotland has illustrated time and again why it is the UK’s top location for inward investment outside London, and it’s fantastic that this has been recognised by Televerde in its decision to choose Glasgow as the location for its new European headquarters and contact centre.”

“We will continue to work with the company, offering strategic advice through our account management programme, and will make the relevant connections to help Televerde realise its long-term potential in Scotland and Europe.”

Discover Scotland's capabilities in global shared services