Fresh from the success of the Commonwealth Games, the home of golf is ready to welcome the world and make the 2014 Ryder Cup another global sporting event to remember.
It’s a massive sporting year for Scotland. First, the Commonwealth Games in Glasgow, the biggest multi-sports event in Scotland yet.
And as if that wasn’t enough, the Ryder Cup is returning to the country that’s its spiritual home in less than 50 days.
It’s certainly been a while since a team of golfers from Great Britain took on their counterparts from the USA at Gleneagles in Scotland.
It was a precursor to what’s become the biggest team golf event on the planet, the Ryder Cup.
Even at the first event in 1921, there were some enterprising Scots – including the person who arranged the railway carriages as temporary accommodation for the rival golfers (Gleneagles Hotel was yet to be built.)
This September, there will be another golfing clash on a scale those pioneers could never have imagined, illustrating Scotland’s abilities in many dimensions.
Global scale, global reach
The size of this truly global event is astonishing.
An estimated 45 000 spectators every day hailing from around 75 countries, a worldwide TV audience approaching half a billion in 180 countries, 3000 corporate hospitality places a day, the numbers are quite staggering.
Directly, that’s translated into an estimated £100 million for the Scottish economy, 2000 jobs, and 7000 staff and volunteers.
The Ryder Cup will also be about business done off the fairways, with events, presentations and networking events drawing together a transatlantic crowd, showcasing Scotland’s capabilities as the location drawing more inward investment than anywhere else in the UK outside of London.
Of course, hosting golf’s premier team event is a giant immediate boost for Scotland’s existing golfing industry and its associated tourism businesses. Our golf tourism industry generates £1 million in every £250 million of Scottish economic output. It’s estimated to support the employment of over 20,000 people, roughly one in every 125 Scottish jobs.
But even after the last spectator leaves Gleneagles, further events running through to 2020, like the Open Championship, Solheim Cup and Walker Cup, will continue to keep the world’s golfing focus firmly on Scotland, the place where it all began.
And it doesn't end there
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