5
5 Scottish cities rank in the top 10 European cities with the highest hotel occupancy rates
(Source : SDI news, 05 April 2012)
50 million
Estimates suggest passenger volumes at Scottish airports could treble to 50 million over the next five years
£68
In 2011 the average spend per night was £68 for overseas tourists and £65.53 for English tourists - both show an increase from the previous year
(Source : Tourism in Scotland, Visit Scotland)
£4.1 billion
Total spend by visitors to Scotland in 2010
(Source : VisitScotland)
Top 5
USA, Germany, France, Australia and Spain are Scotland’s biggest five overseas markets by spend
92%
Edinburgh had the highest occupancy rate in Europe in June 2011
(Source : STR)
9 nights
Overseas tourists to Scotland stay an average of 9 nights per visit
84%
According to the Visitors Survey 2011 84% of visitors will definitely or probably revisit Scotland within the next five years
(Source : Scotland Visitors Survey)
#1 Average Room Rate
Scotland has the UK’s highest Average Room Rate and RevPar figures, outside London
94%
The Scotland Visitor Survey 2011 found that 94 percent of visitors were satisfied with their holiday in Scotland
(Source : Visit Scotland)
35%
Overseas visitors account for 35% of total spend
84% of tourist trips to Scotland start within the UK
45%
The USA, Germany, France, Ireland and Australia represented 45 percent of all international trips to Scotland in 2010
15 million
15 million trips by visitors to Scotland were recorded in 2010
(Source : UK Tourism Survey and International Passenger Survey)
Scotland heats up for luxury hotel investment
Middle East is an oasis of growing prospects
VisitScotland and Disney launch Brave campaign
New tourism strategy to boost Edinburgh's economy
Keep up to date with the latest news, views, advice and events to help you explore export markets
Subscribe to our newsletters