Investment

Technology trends impacting the industry include:

• Convergence between sectors - for example life sciences informatics software development
• The introduction of new business models – for example Web 2.0
• Innovation within the industry and related sectors
• Particular factors driving demand for software include cost reduction, the move to mobile/wireless and improving productivity
• The expansion of the clean technology sector

Market drivers

Software and ICT are fast-changing industries. Developments which are presently driving the industry include:

• The move from pure transportation of voice and bits to a VAS (voice access system) is accelerating industry concentration
• IT and consumer electronics integrate media content in new digital devices via P2P (peer to peer) devices
• Media providers move towards internet aggregators and social networks
• A shift in business model structures, thanks to new ‘garage start-ups’
• Exploitation of ICT to increase productivity across all sectors
• Carbon footprint and emissions reduction
• The addition of self-publishing games applications tools