Investment
Investment potential and opportunities in the publishing sector in Scotland
Going digital
With the birth of new technology such as tablet computers and smart phones, the nations’ reading habits are changing. With this, there are major opportunities to be found in creating online content or producing material to converge with these new technologies – as Scotland simultaneously boasts excellence in electronics, businesses located here are in the perfect place to capitalise on this opportunity.
Going green
Publishing clearly has environmental impacts. In recognition of this, publishers are stepping up efforts to go green.
The industry is moving towards increasing use of FSC-certified paper but it is clear that there is significant progress still to be made in terms of the waste implicit in unsold books and emissions caused by global shipping.
2006 UK publishing subsector turnover
- Print – including magazines and newsletters generated approximately £8.9 billion
- Face-to-face – incorporating events, exhibitions and conferences generating approximately £2.8 billion per year
- Online – comprising a variety of electronic and digital delivery systems generating approximately £2.8 billion per year
- Marketing services – such as direct mail and consultancy generating approximately £3.3 billion per year