Digital media and the creative industries in Scotland
The creative industries sector in Scotland supports over 60,000 jobs and contributes £5 billion to our economy.
The term covers a broad variety of areas and includes a few large corporations and a number of small niche businesses. Some key industry areas include games, animation, film, television, music, design, publishing, architecture, advertising, arts and cultural businesses.
Scotland’s excellent reputation in the digital media and creative industries sector has been cemented in recent years by a series of significant innovations and developments. As new media accelerates, so does the worldwide demand for new products, innovative technology and enhanced methods of delivery.
The rapid developments in media, mobility and the internet are all currently fuelling the growth of digital media and the creative industries.
Sector growth
In 2007, the Scottish Government identified a number of key sectors which offer high-growth potential and the capacity to create economic impact for Scotland. The creative industries is one of these sectors, with an emphasis on digital content and technologies.
Worldwide, the global entertainment and media industry is predicted to be growing at a rate of 7 percent annually, with exceptionally strong growth in the mobile/wireless, internet advertising and video games sectors.