Date Created: 21 November 2011
Scots firm AviIT, the leading provider of In Flight Entertainment (IFE) solutions has launched a groundbreaking new Bluebox Avionics product for Jetstar based on the iPad, with help from Scottish Development International (SDI).
Australian-based Jetstar, is the world’s first airline to entertain its customers with cutting-edge iPad technology.
Jetstar’s installation of the Bluebox iPad2-based IFE includes "early-window" movie content and is set to take Jetstar’s passenger satisfaction to the next level while generating significant additional revenue stream for the airline.
Jetstar will initially roll-out 3,000 of its devices to its Asia network.
The Bluebox IFE iPads will be available on flights longer than two hours and offer access to a range of TV shows, early window movies, music, magazines and books.
How SDI helped
Scottish Development International supported the company to attend the China In-Flight summit back in 2008/09.
SDI's international trade advisor, Blake Hutchison helped facilitate the company’s introduction to Jetstar's content service provider in Australia and UKTI officers based in Sydney, who were able to provide useful insights into the Australian market.
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