Is your business already operating in two or three markets?
To successfully enter new markets it is important that your company is well prepared.
Our intermediate preparing to export service helps companies with some experience of exporting, normally to two or three markets. The service will help your company develop the skills, knowledge and confidence needed to succeed in new markets.
How your company can benefit
Preparing to export: Develop your skills is a Smart Exporter service that helps companies with some experience of exporting to develop and expand their knowledge and skills.
12 key topics are covered with the focus on preparing your company to successfully expand exports and international trade:
- Developing an international culture
- Market research
- Market identification
- Support agencies
- Production issues
- Finance and pricing issues
- Advertising/promotion issues
- Distribution channels and method of market entry
- E-business aspects of international trade
- Trading and contractual terms
- Sales negotiation skills
- Producing and presenting an international action plan
Each topic features experienced exporters who will help to develop your company’s export expertise.
The service is normally held over six days with each topic covered in a half-day session. The service is regularly held in a number of locations throughout Scotland.
Contact us to register your interest
Is your company eligible?
The programme is free to Scottish companies that demonstrate a commitment to exporting and is aimed at companies with some previous export experience.
Who delivers this service?
Preparing to export: Develop your skills is a Smart Exporter service. We deliver Smart Exporter services in partnership with Highlands and Islands Enterprise. Funding is provided by the European Social Fund.