Our online international trade guides have been developed by industry experts and offer you a deeper insight into a range of key topics to support your international growth plans.
Once you've registered and logged in to our export training centre you can access the full guides.
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Key topics covered:
Strategic alliances and joint ventures
Formulating different types of business partnerships could help to minimise export risks and strengthen your company's international strategy.
- Definition of different partnerships
- International partnerships
- Why should you consider a strategic alliance or joint venture?
- Ways to lower joint venture risks
- Selecting a partner
- Legal requirements
- Required documentation
- Making the partnership work
Managing intellectual property, licensing and franchising
Protect your company’s intellectual property abroad and discover more about international licensing and franchising.
- IP protection methods
- International protection of your IP
- Classification systems
- Useful organisations for international IP protection
- Licensing for the protection of IP
- International franchising
Market entry strategies and distribution channel selection
Learn how to plan an effective market entry strategy and how to select suitable distribution channel overseas.
- Pros and cons of exporting directly
- Types of intermediaries
- Exporting online
- Locating and evaluating foreign intermediaries
- Agreements
Setting up and managing an overseas base
Develop an international strategy for your business and learn how to start putting your overseas business plan into action.
- Why you should invest overseas
- Setting up an overseas sales and marketing office
- Overseas and offshore manufacturing
- Contract manufacturing
- Contract manufacturing agreement checklist
- Setting up a manufacturing facility
- International acquisitions
- Joint ventures
- Managing overseas operations
International marketing communications
Discover how to overcome the complex challenges of marketing your products or services to new markets.
- Building your export marketing plan
- Overcoming cultural differences
- The international marketing mix: product, price, place and promotional strategies
Currency and foreign exchange management
Prepare yourself for the financial risks associated with working with international currency by discovering various methods to manage your foreign investments.
- Foreign exchange exposure
- Spot rates
- Techniques for reducing foreign exchange exposure (hedging)
Once you've registered and logged in to our export training centre you can access the full guides.
Register now
Who delivers this service?
We've teamed up with industry experts to deliver this service as part of our Smart Exporter programme.