Socially adept or socially inept? Learn how to use social media for business. Join this free event led by Interactive Scotland as part of Social Media Week.

""

Socially adept or socially inept?

Most businesses get the hint, they need to embrace social media for their business, but their question often is ‘ how do I do it, what content should I use to engage my audience and how and when do I start making money out of it?’

Even if they don’t want to start tweeting or blogging, businesses at the very least need to be watching their own ‘brand’ using social media tools to find out what their customers, competitors and suppliers are saying about them.

This event which is being organized by Interactive Scotland in association with Creative Clyde as part of Social Media Week will look at:

  • How you should ‘do’ social media
  • How to use social media tools to ‘learn’ what people are saying about you
  • How to focus in on some real digital media company examples on how they ‘use’ social media and what impact it is having on their business

How to register and comment

Register for this event and comment on Twitter #SMWdigitalmedia

Speaker program

Headline speakers will include:

Dougal Perman, Director of Inner Ear will provide an insight into how you create and curate content which is engaging and how you incorporate blogs, podcasts, videos and interactive tools into your creative content.

Gary Ennis, Director of NS Design will reveal some insights from their recent study (conducted in partnership with Glasgow Caledonian University) into the real value of social media platforms for Scottish SMEs. Understanding what works and why, will help other businesses not yet embracing social media make informed decisions.

Murray Buchanan of Creativ Partners will Chair this event and also tell the tale of his journey into social media, from novice to now, a respected voice of authority.

Clare McLeod from Intermezzo Arts will show how a small business can make a big impact on the arts world.

McLaughlin Gibson Communications and Everyone will talk about how they combine real world events with social networking activity and content creation to promote whisky brands

Andy Brown, an independent film maker will explain how he built a popular YouTube channel (with over 1.4 million views) through which he ran a video campaign to launch a hip hop album, sell downloads and gain production commissions for an up and coming Scottish producer.

Picture this!

An introduction to Social Media Week Glasgow on YouTube

""