Scotland is a modern, ambitious country with a strong historical story to tell, and this is why the tourism industry in Scotland continues to thrive. Millions of domestic and international visitors enjoy Scotland’s many attractions each year and continuing growth in the Scottish tourism industry has created lucrative investment opportunities.
The Scottish tourism industry provides employment for 200,000 people, the equivalent of 9 per cent of all Scottish jobs. The tourism industry is of vital importance to the wider economy of Scotland, generating £4.9 billion per year (5 per cent of GDP) and supporting 27,000 tourism businesses. Substantial investment opportunities exist in areas such as:
The Scottish tourism industry benefits from a fully developed network of support companies and an infrastructure designed to encourage growth.